With a certain idea of French decoration, Roche Bobois has declined furniture in its most chic attours for 60 years.By calling on large designers of contemporary furniture, Roche Bobois has become essential, renowned for his choices at the forefront of the trend.With sadness, the brand announced the death of its founder François Roche.
The founder of Roche Bobois, François Roche, died on Wednesday October 6, 2021, at the age of 85.For 50 years, he participated in promoting Roche Bobois around the world, from the choice of designers to the artistic direction of the photographs of the advertising campaigns.If he had left his operational duties in 2007, he was chairman of the Roche Bobois group supervisory board until 2019.Back on a life at the service of a certain art of living.
The art of living according to Roche Bobois
With Roche Bobois, decoration is a true art of living.Unique and marked by an identity, that of its creator François Roche.From the start, great designers participate in the Roche Bobois adventure which will reveal their artistic personality.The brand's approach is to make furniture a decorative object.Some big names in haute couture, such as Jean Paul Gaultier, do not hesitate to draw furniture collections for Roche Bobois.The brand has 339 stores, located everywhere in France and in the world.On the website, an innovative tool, the 3D studio, allows you to create a 3D image of its interior decorated with the Roche Bobois furniture.
Urban, classic and eco -responsible furniture
The Roche Bobois style is a perfect balance between the great classics of decoration and a avant-garde inventiveness.The collections of "new classic" furniture revisit forms, and fabrics with vintage charm bring them a contemporary urban spirit.Natural materials and production as close as possible to craftsmanship have always made the reputation of the brand.Contemporary furniture, sofas, such as Mah Jong, TV furniture, bedding, luminaires or outdoor furniture combine glass, metal and wood, for a sober and chic decoration.And it is possible to personalize the furniture of your choice by varying the materials.Roche Bobois favors materials and production methods that reduce the impact on the planet, to remain faithful to its ethical principles.
The beginnings of Roche Bobois
François Roche, who began his career in the family store in 1959, at the idea with his brother Philippe to transform their main competitors into partners.This is how the Roche family is getting closer to the Chouchan brothers, owners of the "Beau Bois" store to import avant-garde Scandinavian furniture and create a common catalog.In 1961, the purchase of an advertisement in the magazine signed the birth of "Roche et Bobois" which later became Roche Bobois.
Roche Bobois : l'art de vivre à la françaiseThe founder of Roche Bobois, François Roche, died on Wednesday October 6, 2021, at the age of 85.For 50 years, he participated in promoting Roche Bobois around the world, from the choice of designers to the artistic direction of...
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