Ikea is one of the stores that offers the widest choice of products.But, his collaboration Tommy Cash may not please everyone.And for good reason the rapper created with the brand a brioche bread sofa.MCE TV tells you everything from A to Z!
Ikea always has everything you need
Created in 1943 by Ingvar Kamprad, Ikea managed to make a place of choice on the furniture market.So much so that the Swedish brand has established itself in many countries in Europe.
After all, it must be recognized that Ikea's success is not a miracle.The work channel then day and night on new products.Cabinets, bedding furniture, decor.In short, there is something for everyone at Ikea.
But if it happens that the names of the products are not understandable, some designs can also appear strange at first.Indeed, sometimes some articles have an atypical look at the least.
And for good reason, an Estonian rapper named Tommy Cash.Thus, the singer decided to work with the Swedish brand Ikea on a brand new sofa.
The least we can say is that he is too original.One thing is certain, the design may not please everyone.And it's nothing to say!
The 30 -year -old has created a brioche bread sofa with Ikea.MCE TV tells you more!
Voir cette publication sur Instagram
A publication shared by Tomm ¥ € A $ H (@tommycashworld)
Tommy Cash is launching his own sofa
The year 2022 has just started and yet Ikea is already hitting hard.For its last collaboration, the brand decided to work with Tommy Cash.
Together, they released a more than atypical design, a sofa that looks like a giant brioche bread.Just that !
His name is Loafa, it was Gab Bois who carried out this project.An artist with the artistic universe more than offbeat.
To be honest the bet that Ikea gave himself was raised hands down.The sofa is almost like a trompe-l'oeil.A bench then made up of milk breads glued to each other.
Thus, on January 16, 2022, Tommy Cash post a series of photos of his partnership with Ikea.One thing is certain the shots very quickly reacted Internet users.
And for good reason, tributary comments on all sides.But that's not all !
The young man explains that if he collects 10,000 comments, Ikea would launch its manufacture.The bet seems once again revealed.In just one day, more than 11,500 people reacted to his post.
To find out if the Loafa model will be released for real on the shelves, we must still wait for the confirmation of Ikea.But, for the moment the brand can rejoice.With this new collab, the Swedish giant is therefore talking about him again.
With this IKEA project carried out a marketing operation which then became viral in a very short time.And who knows, the brand may well release a limited edition of this brioche bread sofa to please people with offbeat tastes.
Crédit Photo :
Tass/ABACA
